Fifteen years ago, Bell & Ross reinvented the aesthetic codes of contemporary watchmaking with the launch of BR 01, a distinctive and singular watch directly inspired by on-board flight instruments. A square case, a round dial, and one screw in each of the four corners... more than an original concept, the utilitarian design of this watch revolutionized traditional watchmaking codes....

Fifteen years ago, Bell & Ross reinvented the aesthetic codes of contemporary watchmaking with the launch of BR 01, a distinctive and singular watch directly inspired by on-board flight instruments. A square case, a round dial, and one screw in each of the four corners... more than an original concept, the utilitarian design of this watch revolutionized traditional watchmaking codes....

The Head Up Display – also known as HUD – is a transparent glass screen that displays all information that is essential to fulfill a mission in the pilot’s visual field. For optimal effectiveness, its primary function is to keep the pilot focused on the target ahead without having to take the eyes off their line of sight. The design...

Bell & Ross unveils its BR05 collection. Faithful to the brand’s watchwords of legibility, functionality, reliability and precision, this new model boasts a resolutely urban look and feel. The lines of its case combine round and square, the basic geometric shapes that form part of Bell & Ross’ identity. The construction of the BR 05 surpasses the rigor of the...

Since 2005, Bell & Ross has bolstered its reputation for high-altitude performance by crafting its Instruments collection in keeping with cockpit read-outs: square, utilitarian, rugged. There is more equipment sitting inside a cockpit than just instruments. The pilot’s flight jacket, for instance – an essential piece of gear that, with the emergence of the military’s Jet Age in the 1950s,...

Bell & Ross demonstrates, once again, its remarkable creativity and pioneering mentality, while underlining its functional and utilitarian brand values. In a quest to create the ideal utilitarian watch, Bell & Ross broke traditional watchmaking codes in 2005 with the simple idea of turning a plane’s cockpit into a wristwatch. More than an original concept, the Instruments collection is not...