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Søren Petersen, CEO of Urban Jürgensen, narrates the rich and uninterrupted history of Urban Jürgensen starting from the 18th century, paying tribute to the revolutionary achievement and impact of the Jürgensen family.
In the twentieth century, the brand went through different ownership and finally returned back to Danish ownership in 2014. Today, Urban Jürgensen continues to respect its motto, “honoring timeless traditions”, by hand-crafting haute horlogerie timepieces in limited quantities.
The Urban Jürgensen collection reflects our devotion to HONOURING TIMELESS TRADITIONS in handcrafted elegant timepieces, where the aura of restrained excellence and quiet confidence is appreciated by collectors and connoisseurs worldwide.
Our collection embodies our unswerving commitment to quality and brings to perfection our groundbreaking UJ-P8 movement, the world’s first to use a chronometer escapement. The result connects the marine chronometers and clocks made by Urban Jürgensen in the 18th and 19th centuries to watchmaking in the 21st. As so often in the Urban Jürgensen story, our past defines our present.
And so the story of Urban Jürgensen ends where we began, with that elusive, indefinable something that separates the superlative from the merely exceptional.
In an industry where money and machinery can solve most production problems including the challenges posed by miniaturization, we have chosen to deploy old craft methods for the simple reason that no automated process can possibly match the integrity a true craftsman can achieve.
This reflects our core philosophy that a fundamental measure of any enterprise is the quality of the choices it makes. We have chosen heritage and tradition because we believe there is no automation shortcut to excellence. This attitude gives every Urban Jürgensen wristwatch a unique aura – invisible to many but appreciated by true watch connoisseurs everywhere. For those who seek the very finest things in life.
