Bulgari Serpenti Seduttori with strap removed

Bulgari Unveils the Serpenti Seduttori

June 14, 2019

Fearlessly designed to be more beautiful, more sublime: that's the new Serpenti Seduttori, the current reimagination of the cult Serpenti watch. Born to be gold, it makes time feel precious, casting a golden glow on all the beautiful moments in a woman's life. Making no apologies for its larger-than-life powers of seduction, it feels like a total indulgence. This new...

From iW Magazine: A History of the Bulgari Serpenti

May 10, 2016

The serpent is one of the oldest mythological symbols representing good and evil, wisdom, life and eternity, and it may be seen on everything from ancient religious artifacts to the caduceus, the symbol of modern medicine. Bulgari began producing snake-inspired bracelets in the late 1940s, and the design immediately took hold, laying the groundwork for the ensuing decadesí serpent-inspired watch...

Baselword Update: Bulgari Expands the Serpenti Collection

March 23, 2016

Serpenti Incantati Tourbillon The legendary creature coils its way to ever-broader creativity as the entire Serpenti range enters whole new fields of expression, renewing the theme through high jewelry and haute horlogerie, ceramic and five-coil Tubogas interpretations. Bulgari is a true snake charmer. Witness the new collections reinterpreting this unmistakable signature of the Rome-based maison. A symbol of perpetual renewal,...

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Bulgari Unveils the Serpenti Seduttori

From iW Magazine: A History of the Bulgari Serpenti

Baselword Update: Bulgari Expands the Serpenti Collection

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