Technical excellence, a passion for timeless mechanisms and the emotional power of unique human adventures are all embedded in Zenithís DNA. The manufacture has long chosen to associate its name and its expertise with the world of classic cars that shares these same values grounded in authenticity. This year, building on its many partnerships, Zenith will be joining thousands of...

Both legendary in their own right, Zenith and Cohiba share the same philosophy of excellence, sophistication and exclusivity. The former is a Swiss watchmaking manufacture building on 150 years of innovation and expertise, while the latter is the celebrated name of the most sought-after cigars in the world. Created in 1966, today the Cohiba brand is celebrating half a century...

El Primero Chronomaster 1969 SVRA Limited Edition Zenith has teamed up with the Sportscar Vintage Racing Association (SVRA) to serve as official timekeeper in 2016 for the organization's vintage races throughout North America. Zenith's President & CEO Aldo Magada and SVRA's President & CEO Tony Parella hosted a cocktail party on February 18th at the Classic Car Club Manhattan in...