Zenith Celebrates Cohiba’s 50th Anniversary

Zenith Celebrates Cohiba’s 50th Anniversary

June 28, 2016

Both legendary in their own right, Zenith and Cohiba share the same philosophy of excellence, sophistication and exclusivity. The former is a Swiss watchmaking manufacture building on 150 years of innovation and expertise, while the latter is the celebrated name of the most sought-after cigars in the world.

Created in 1966, today the Cohiba brand is celebrating half a century of existence. At its side on the occasion of this anniversary, Zenith is presenting a limited series of its legendary El Primero chronograph, with 50 watches in rose gold and 500 in stainless steel, all featuring a Havana brown dial and emblematic Cohiba motifs. A combination of elegance and technicality, the El Primero Chronomaster 1969 Cohiba Edition exudes a full-bodied fragrance tinged with daring and pleasure.

The El Primero Chronomaster 1969 Cohiba Edition in steel.

Zenith and Cohiba, two legendary manufactures with a shared universe of authenticity, precision and excellence. Each one infuses passion and expertise into exceptional creations so as to bring unmatched enjoyment to experienced connoisseurs. The first ever Cohiba watch, the El Primero Chronomaster 1969 Cohiba Edition by Zenith celebrates the 50th anniversary of the worldís most prestigious cigar brand. Like the most luxurious of hand-rolled Cuban cigars, it embodies high-quality craftsmanship dedicated to an exclusive way of life.

Aldo Magada says: “At Zenith we are proud and happy to be partnering with Cohiba, which is not only the best Habanos brand, but also represents the same relentless quest for product excellence that we have been pursuing for more than 150 years. The priority for both companies is to enhance the customer experience, thanks to the unique craftsmanship of our artisans. We are convinced that the limited series Zenith is offering will please connoisseurs of both worlds.”

Zenith will produce just 50 pieces in the rose gold for the
Cohiba Edition of its El Primero Chronomaster 1969.

“Here at Habanos S.A., we are very pleased and excited about this collaboration. These are two legendary brands with a similar history based on exclusivity and innovation, both sharing the same vision to deliver excellence to clients. The result is a series of exceptional watches, and a real tribute to the 50th anniversary of Cohiba,” says Javier Terrès, Development VP.

After celebrating The Rolling Stones March 2016 concert in Cuba with a dedicated model, Zenith is once again in the spotlight in this genuine, passionate and vibrant country. In May, at the very heart of Havana, the watchmaking manufacture represented by its CEO, Aldo Magada, launched the watch commemorating the 50th anniversary of Cohiba, the emblematic Habanos brand.

El Primero Chronomaster 1969 Cohiba Edition

Technical Specifications Movement

El Primero 4061, Automatic

Power-reserve: approximately 50 hours

Finishes: Oscillating weight with ìCÙtes de GenËveî motif


Hours and minutes in the center

Small seconds at 9 oíclock


Case, Dial & Hands

Material: Stainless steel or rose gold

Diameter: 42mm
Thickness: 14.05mm

Crystal: Domed sapphire crystal

Caseback: Transparent sapphire crystal bearing the COHIBA 50th anniversary logo

Water-resistance: 10 ATM

Dial: Brown, bearing special COHIBA decorations

Hour-markers: Rhodium-plated, faceted and coated with SuperLuminova SLN C1

Hands: Rhodium-plated or blued, faceted and coated with SuperLuminova SLN C1


Brown alligator leather strap with protective rubber lining


03.2047.4061/76.C494 (stainless steel, 500 pieces)

18.2042.4061/76.C494 (rose gold, 50 pieces)