For those who seek the extraordinary, Singer Reimagined stands apart as a design-led horological maison where heritage is not replicated but reimagined, and every timepiece exists at the intersection of audacity, artistry and authenticity.

Founded in Geneva in 2017, Singer Reimagined is an award-winning independent luxury watch brand dedicated to pushing the limits of creativity, engineering and contemporary design. From reinventing the chronograph to restoring legendary movements to the highest horology standards, the brand continues to redefine what modern watchmaking can be.

Singer reinterprets the most iconic functions of horology, fusing pure design with twenty first century engineering. Each creation reflects the brand’s belief that watches should be both functional and beautiful, shaped by balance, purpose and technical mastery.

INTELLIGENT DESIGN is the ENGINE THAT DRIVES EVERYTHING WE DO.

Singer’s philosophy lives in the hands and mind of Marco Borraccino, whose vision shapes every curve, contour and concept we bring to life.

For Marco, true luxury isn’t ornamental. It is purposeful. Every surface is shaped with reason. Every function is born from a desire to enhance the experience of time itself.

This philosophy doesn’t end with aesthetics. It extends into Singer’s commitment to enduring craftmanship. Beneath every design lies a belief in permanence: in the analogue beauty of objects built to last, shaped by thought and feeling, destined to redefine your relationship with time.