Pre-Order the New H. Moser Swiss Alp Watch S

In January 2016, H. Moser & Cie. joined the smart watch debate, causing a stir with its Swiss Alp Watch, a fully mechanical Swiss Made model with a contemporary design. The message from the Schaffhausen-based manufacturer was clear: We’re not straying; we’re remaining true to the tradition of mechanical watchmaking; that’s what we do, and we do it well.

Hand-wound HMC 324 caliber

The message was widely appreciated, and the 50 Swiss Alp Watches were immediately popular with collectors. The now iconic Swiss Alp Watch is added to the H. Moser & Cie. collection in a model with a midnight blue fumè dial: the Swiss Alp Watch S.

H. Moser & Cie. is an advocate of traditional watchmaking values, retaining a sense of humor and a subtly provocative character that have become its signature while blending classic with sexy. The Swiss Alp Watch S fits perfectly into this collection. Its rectangular case has soft, rounded corners and is topped by a crystal with curved edges for a resolutely contemporary look. The classic dial reveals a deep, mysterious luster in midnight blue fumè.

This effect is further enhanced by the refined black alligator strap and by the form movement that drives it and the hand-wound HMC 324 caliber. With this combination of traditional cues and current lines, the H. Moser Swiss Alp Watch retains an allure that is both symbolic and spirited.

To the delight of enthusiasts, the Swiss Alp Watch S is now introduced in the manufactureís increasingly diverse range not just as a limited edition to join the Endeavour, Venturer and Pioneer families. Like the Swiss Alp Watch, the S model still does not allow the wearer to make calls, hunt Pokemon, or to try out the latest Snapchat filters. However, it continues to claim its place as an instrument for measuring time rather than consuming it. It redistributes priorities: taking time for oneself and one’s loved ones, with no filter, interface or embellishment.

Pre-order the Swiss Alp Watch S today from Cellini Jewelers by emailing us at: insta@cellinijewelers.com.