Endeavour Center Seconds Concept SSReference# 1200-1218
- Limited Edition: 50 pieces
- Case: stainless steel
- Size: 40mm
- Movement: automatic-winding manufacture caliber HMC 200 with double hairspring
- Power Reserve: approximately three days
- Dial: funky blue fumé concept with sunburst pattern
- Caseback: sapphire crystal
- Strap/Bracelet: hand-stitched alligator leather
- Factory Warranty: two years
It has been five years since H. Moser & Cie. released its first purely minimalist Concept model, equipped with a dial void of indices or logo. Driven by a desire to return to the essential, the Schaffhausen manufacture has redefined the notion of luxury, human watchmaking: by stripping away the superfluous and focusing not simply on displaying the time, but embodying a true expression of emotion. The Concept series was so successful that H. Moser & Cie. decided to include it in its collection. The fumé dial has become the brand’s signature – even without a logo – so much so that ‘fumé’ is now automatically associated with H. Moser & Cie.
In 2020, to celebrate the fifth anniversary of this launch, the manufacture is producing three new models, available in different versions, all released as limited editions, and all fitted with a Concept fumé dial.
The complete antithesis of timepieces with cluttered dials and unnecessary features, the Endeavour Center Seconds Concept constitutes a philosophical reflection that was originally presented as a conceptual piece. The overwhelmingly positive reaction proved that there was a real need to return to the roots and very essence of watchmaking. By showcasing their famous fumé dial – the brand’s signature – with no embellishment, indices or logo, H. Moser & Cie. made the unprecedentedly minimal “Concept” aesthetic an integral part of the Endeavour collection’s identity and design language, placing the emphasis on luxury craftsmanship and the beauty of its expertise, often eclipsed by overbearing marketing, to remind us that behind a logo are people: talented watchmakers and dial specialists. They have also proved that a genuine luxury product can be identified immediately, even without a visible logo.
Nowadays, this resolutely minimalist aesthetic has become H. Moser & Cie.’s signature, along with their fume dials in daring and surprising colors. Offering a different image of traditional watchmaking, the Schaffhausen manufacture has fostered new trends, creating timepieces which are classic but never conventional, with a design that overturns received ideas.