Unfrogettable Purple

• Limited Edition: 178 timepieces
• Case: Satin-finished and polished Grade 5 titanium
• Size: 40 mm x 12.45 mm
• Movement: Automatic regulator, Sellita SW266-1 calibre
• Dial: Dark purple and red hour ring with white transfers, lower plate in light purple with grained finish, dark purple lacquered nostrils, dark purple circular satin finished hour and seconds rings with white transfer markers, Louis Erard and Konstantin Chaykin logos in white transfers at 6 o’clock.
• Caseback: transparent case back
• Hands: Rhodium-treated hour and minute discs with matte and satin finishes, black lacquered pupils, and SLN C1 green luminescent accents. Rhodium-plated arrow-shaped minute hand with SLN C1 green luminescent tip.
• Strap/Bracelet: Black Himeji Kurozan leather, also known as black diamond leather. Hand rubbed black calf leather, naturally tanned and finished with Urushi lacquer. Matte and glossy finishes, purple stitching on the lugs, purple rabbit leather lining, polished Grade 5 titanium pin buckle with satin-finished “LE” logo plate, quick-release spring bars for easy strap change.

Louis Erard and Konstantin Chaykin are back, to twist traditions and leap over conventions with a grin. Introducing the Unfrogettable, A Frog Princess. Born of Slavic myth, suited in samurai armor, built in the Swiss Jura. A fully reworked case. A regulator turned creature. A spell you can wear. Powered by Chaykin’s ingenious mind and Louis Erard’s rebellious spirit.  Something no one asked for, but no one will forget.

The frog, in Russian tales, is a spell in disguise. In Japan, it symbolizes luck and resilience. Put them together and you get a frog with a warrior’s heart. 

Watch facts that matter – – – Horizontal regulator display with rotating eye discs that follow time with a stare. Reworked case: slimmer, smaller and forged in Grade 5 titanium: 40mm wide, just 12.45mm thick. Details with a wink: crown at 12 o’clock (because it’s a princess after all) and a hidden love note: Louis Erard

Eyes wide open. Pupils alert. Staring right at you. The iconic Louis Erard regulator display takes a turn, flipping horizontally. Hours at 9 o’clock, seconds at 3 o’clock and an arrow shaped minutes hand cutting through the center as a nod to the Frog Princess tale. As time ticks, pupils spin. The watch face comes alive. The dial plays with contrasts: violet or forest green grained base, matching lacquered nostrils and a dual-tone minutes ring with a red section printed with the inscription Louis Erard