Bvlgari AluminumReference# 103445
- Case: aluminum with rubber bezel
- Size: 40mm
- Movement: automatic winding manufacture caliber B77
- Function: date
- Power Reserve: approximately 42 hours
- Water Resistance: 100m
- Dial: black
- Caseback: solid
- Strap/Bracelet: rubber with aluminum links
- Factory Warranty: three years
The new Bvlgari Aluminum watch 2020 reignites the fire lit back in 1998 by the first-generation models. It speaks a universal language that goes far beyond gender, age, trends, eras, social profile and personal style. More than 20 years have gone by, yet time has had no hold on this line, which has remained vibrantly alive in watchmaking memory. The Bvlgari Aluminum watch was sharing 20 years ago the best times of someone, and it will share your best time now!
Flashback: in 1998, Bvlgari – a jewelry brand at the top of the pyramid of major luxury stakeholders – presented a collection made from totally unexpected materials. Aluminum and rubber, in a highly graphic combination of black and white, composed the most innovative, modernist casual watch of the decade that was drawing to a close.
By incorporating unconventional materials, Bvlgari was a pioneer in reinventing the idea of luxury, propelling it into the future with signature elegance and daring. There is something ingenious about its unexpected juxtapositions — the kind of design choices that show unerring confidence in one’s artistry. At first glance, the materials feel out of place, and yet, through a certain alchemy, they are reborn, transformed into luxury pieces through vision and execution. Simple yet striking, the collection approached the watchmaking world with a boldness and strength that felt refreshing and just a touch irreverent.
Between the two generations of Bvlgari Aluminum watch, the design has been changed in order to improve the comfort on the wrist thanks to reshaped lugs to adapt to the new case size. The 2020 versions no longer house a mechatronic-quartz movement but instead a mechanical self-winding movement, an evolution enabled by the now fully integrated Bvlgari Manufacture. Last, the aluminum alloy is more resistant and the rubber technical features have been improved as well.
In many ways, the design is typical Bvlgari. Crafted in aluminum and rubber, it redefines what a luxury object and sport watch can be. Bvlgari is known for its precious metals, stones and high price point, but the new Bvlgari Aluminum watch defies expectations by choosing to focus on pure, cool style – executed with unimpeachable expertise. Bvlgari’s Italian sporty sensibility is front and center in this new unisex edition.