The Head Up Display – also known as HUD – is a transparent glass screen that displays all information that is essential to fulfill a mission in the pilot’s visual field. For optimal effectiveness, its primary function is to keep the pilot focused on the target ahead without having to take the eyes off their line of sight. The design...

Bell & Ross unveils its BR05 collection. Faithful to the brand’s watchwords of legibility, functionality, reliability and precision, this new model boasts a resolutely urban look and feel. The lines of its case combine round and square, the basic geometric shapes that form part of Bell & Ross’ identity. The construction of the BR 05 surpasses the rigor of the...

Since 2005, Bell & Ross has bolstered its reputation for high-altitude performance by crafting its Instruments collection in keeping with cockpit read-outs: square, utilitarian, rugged. There is more equipment sitting inside a cockpit than just instruments. The pilot’s flight jacket, for instance – an essential piece of gear that, with the emergence of the military’s Jet Age in the 1950s,...

Bell & Ross demonstrates, once again, its remarkable creativity and pioneering mentality, while underlining its functional and utilitarian brand values. In a quest to create the ideal utilitarian watch, Bell & Ross broke traditional watchmaking codes in 2005 with the simple idea of turning a plane’s cockpit into a wristwatch. More than an original concept, the Instruments collection is not...

Bell & Ross has unveiled its new BR-X1 Military, a high-end chronograph with an aesthetic designed to mimic stealth fighter planes, with a matte khaki high resistance titanium (HRT) case and ultra-luminous green display. Always at the cutting edge of technical advances, particularly innovation, with its roots in the military and aerospace industries, Bell & Ross has used a lightweight...

Bell & Ross, the official watch partner of the Renault Sport Formula One Team, celebrates reopening the French Grand Prix with its first presentation of a Vintage model from the collections linked to the partnership. The watch is an invitation to get behind the wheel of a racing car and experience the extreme sensation felt by the driver, for whom...