H. Moser & Cie.
Swiss Alp WatchReference# 8324-0200Manufacturer's retail price: $24,900.00Compare
- Limited Edition: 50 pieces
- Case: 18-karat white gold
- Size: 38.2 x 44mm
- Movement: hand-wound manufacture caliber HMC 324
- Function: power reserve
- Power Reserve: approximately 4 days
- Dial: fumé with sunburst pattern
- Caseback: sapphire crystal
- Hands: leaf-shaped
- Strap/Bracelet: hand-stitched kudu leather
With more than 6 million units sold in 2015, producing a turnover in excess of 6 billion dollars, the smartwatch market exploded, driven by the giants of the electronics industry. With R&D budgets of more than 8 billion dollars, a figure higher than the turnover of even the largest Swiss watchmaking group, the market leaders have barely begun, and they will once again revolutionize this market and change consumer behavior.
Faced with the threat of these heavyweights, there are a number of ways a Swiss watch company could react. They could do nothing, the course most watch brands are adopting; they could take a short-term, opportunistic approach to combine tradition with technology, or, lastly, they could fight for the values underpinning the reputation of several centuries of Swiss watchmaking. This last path is the one that H. Moser & Cie. has decided to pursue, and the Swiss Alp Watch is the symbol of this fighting spirit.