Bell & Ross
BR 03-94 HorolumReference# BR0394-GR-ST/SCANEWManufacturer's retail price: $5,800.00Compare
- Limited Edition: 500 pieces
- Case: micro-blasted steel
- Size: 42mm
- Movement: automatic mechanical caliber BR-CAL.301
- Function: date, chronograph
- Water Resistance: 100m
- Dial: gray
- Caseback: sapphire crystal
- Hands: luminous hands and markers
- Strap/Bracelet: gray-green calfskin
Bell & Ross, with its square iconic shape and graphic lines, launched its Horo line last year with the BR03-92 Horolum. This year, the brand presents two novelties: the BR03-94 Horolum and the BR03-92 Horoblack. Their name comes from “Horo,” which is a reference to Bell & Ross’ concept using matte, micro-blasted steel on the cases and dials and a sandwich dial for an optimal readability.
The BR03-94 Horolum and the BR03-92 Horoblack reflect the spirit of Bell & Ross instrument watches. The case is designed in a contemporary style boasting the brand’s iconic “circle in a square” shape that’s reminiscent of the silhouette of a cockpit clock. They both have micro-blasted steel cases and dials, which gives them a monobloc effect. Steel blasting involves high-pressure spraying of tiny glass beads on the metal’s surface. This treatment “depolishes” the surface giving it a uniform appearance and a grey tone of high purity. The finish is matte, and therefore, anti-reflective. It also avoids reverberations in the sun. This process reinforces their graphic look and utilitarian purpose.