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Baselword Update: Bulgari Expands the Serpenti Collection

March 23, 2016

The legendary creature coils its way to ever-broader creativity as the entire Serpenti range enters whole new fields of expression, renewing the theme through high jewelry and haute horlogerie, ceramic and five-coil Tubogas interpretations.

Bulgari is a true snake charmer. Witness the new collections reinterpreting this unmistakable signature of the Rome-based maison. A symbol of perpetual renewal, the animal figure slides its way into countless fresh fields of expression this year, reborn in the form of captivating contemporary interpretations. In a nutshell, Serpenti plays with every imaginable option in the creative palette, once again adapting to each of them with disconcerting ease.

Serpenti Incantati gives a new lease on life to this animal symbol. After coiling around the wrist, the snake is now reinvented by wrapping itself for the very first time around the case of a round watch: the reptile literally twines itself around the watch dial, admirably framing an entirely skeleton-worked manufacture tourbillon caliber. This airily graceful movement is a work of art: the mainplate and bridges are crafted in pink or white gold, the flanks are straight-grained, the rims and sinks are all chamfered and systematically polished. The steel parts are complemented by the kind of surface finishes cherished by haute horlogerie: circular graining and snailing set the finishing touches to this precious craftsmanship contributing to a spectacular result.

Available in two versions, the new Serpenti Incantati Skeleton Tourbillon entirely renews the theme through a modern design. The splendid Serpenti Incantati or enchanting snake is magnificently tamed in a whole new way, through a bewitching interpretation celebrating the union of haute horlogerie and high jewelry. Each part of the snake's head and body has been entirely rethought and redesigned through extremely contemporary, soft and stylized lines. Although Bulgari domesticates its serpent, the latter continues to appear as if in perpetual motion.

Boundless Expressive Territory

The new expressive territory opened up by Serpenti Incantati is literally boundless. Just it does in a version equipped with a horological complication, the entrancing serpent appears with equal ease in the form of a dainty jewelry watch, smoothly gracing four variations in which it steadfastly embraces the precious case. Serpenti Incantati comes in a rubellite-set version with a rose gold case and satin strap or a matching jewelry bracelet; or in a diamond-set white gold variation with a satin strap or matching jewelry bracelet all in a 30mm size.

This precious and refined watch testifies to the high degree of technical mastery cultivated by the master artisans in Bulgari's high jewelry ateliers. The finesse and the quality of the gem-setting, as well as the ways in which the stones are assembled and adjusted, are truly remarkable. One also notes the amazingly flexible feel of the gem-set bracelets that are extremely pleasant to wear, since Bulgari focuses on achieving a distinctive sensuality for its jewelry that makes each piece supremely comfortable as well as radiant. The snake's tail flows over the wrist and coils around it with supple grace, testifying to the flexibility and sense of movement characterizing Bulgari jewelry creations.

Serpenti Spiga

The snake in perpetual motion lends itself to all manner of bold moves. Before being a watchmaking success, the Serpenti watch by Bulgari is first and foremost a style statement. An attitude. This watch is a true classic. The animal symbol revisited by Bulgari is smoothly and surely reinvented in a black or white high-tech ceramic version. Serpenti Spiga: the fresh and youthful charm of this snake, featuring a touch of precious metal evoking the jeweler's DNA, is bound to turn heads wherever it appears. The diamond-set pink gold bezel, along with the bracelet lug and the serpentís tail, also in pink gold, create a subtle contrast with the highly contemporary overall ceramic look.

Serpenti Spiga embodies a technical challenge, since making a flexible and articulated Tubogas type bracelet in ceramic represents a new form of prowess from the Rome-based maison, known for its excellence in working with materials and presenting ever renewed innovations. But Spiga is also a bold move in style terms, once again overturning the style codes of precious watchmaking to infuse them with a modern, fresh and sensual touch. This new watch immediately exudes a sense of voluptuous glamour. It makes no secret of its seductive appeal, starting with the soft feel of ceramic on the skin. Voluptuous charm is a theme dear to the heart of Bulgari designers and a natural part of the Italian temperament.

The snake is the lucky-charm animal among Bulgari creations. It now appears in an incredible seductive, modern and powerful guise. It pops up where one least expects it, while remaining entirely in harmony with the spirit of Rome. Aesthetically daring while renouncing none of its inherent elegance, Serpenti Spiga flaunt its rock íní roll extravagance and diverts aesthetic codes, the better to modernize and transcend them.

Serpenti Jewelry

Given the timeless nature of the snake theme, Bulgari naturally also offers a new interpretation of the collection jewelry line, more classically fitted on a traditional watch bracelet, featuring a characteristic design in which the head of the reptile rests on its tail. The Serpenti Jewelry line gives pride of place to color combinations created by diamonds, colored mother-of-pearl, coral, onyx and turquoise, all set on an underlying pink gold structure.

In a formal register suited to this interpretation, the maison presents three colorful jewelry models providing sparkling interpretations: one features a bracelet adorned with mother-of-pearl and coral, a second combining mother-of-pearl and turquoise, and a third featuring onyx and coral. A dainty row of diamonds runs over the elements composing the bracelet, extending to the head of the snake in diamond-set pink gold. The onyx and coral version has a lacquered black dial with brilliant-cut diamond hour-markers, while the other executions both display a pink mother-of-pearl dial also graced with brilliant-cut diamond hour-markers.

These exquisite contemporary, perpetually renewed tributes to the snake testify to this motif’s enduring capacity for regeneration through perpetually inspired creativity.

Serpenti Five-Coil Tubogas

In parallel and equally in association with the serpent theme, Bulgari offers a fresh twist on another of its symbols: the Tubogas, introduced in three new interpretations, starting with an incredible version on which five rows of steel and pink gold literally set a magnificent stage for the forearm of the woman wearing it! From wrist to inner elbow, the five splendid coils of the Serpenti showcase the full measure of its infinite suppleness and its exceptional adaptability. A bracelet: an adornment that becomes a second skin.

Striking a more demure note, Serpenti Tubogas also appears in a two more discreet versions with a single-coil bracelet and an amethyst-like purple dial. One features the gleam of polished steel, which enhances the architectural and technical nature of the articulated bracelet; while the other plays on shimmering chrome- and gold-toned reflections, vividly demonstrating Bulgari's unique mastery of the art of fashioning materials, and particularly metals. Named after the modernist, industrial-style aesthetic of the exhaust pipes on luxury sports cars during the Art Deco period, the first flexible Bulgari jewelry models appeared on the scene in 1932. The jeweler soon also introduced a unique watch collection with a highly distinctive style featuring the key asset of a double wrap-around bracelet.

Enthusiasm for this watch has remained undimmed. It remains a unique yet never standardized timepiece, since Bulgari regularly renews the range that represents one of its major creative signatures. New versions fitted with Tubogas bracelets feature an appealing blend of fresh charm and bold design, introducing new faces of an emblematic watch that has become an integral of the Bulgari identity - instantly recognisable yet ever unique. A perfect jewelry watch for any time of day or night.

Infinite Variations

In 2016, thanks to the vast range of possible variations afforded by different gem-settings, associations of colors and materials, as well as bracelet lengths, a huge number of versions is available. This almost individually personalized offer meets the varied desires of contemporary and active women. With such a delightful palette of combinations, each watch becomes virtually one of a kind and there are countless options to meet the expectations of the women who choose a watch from the Serpenti line. A choice guided by the wish to wear a precious, unmistakably recognizable watch powerfully symbolizing the Bulgari style, while remaining discreet, urban, modern and sometimes romantic

The enduringly fascinating snake has glided its way through eras and civilizations. Rooted in the culture of Ancient Rome, it has been tamed by Bulgari in an eminently contemporary way over the past few decades since the Rome-based jeweler introduced it into its collections and earned it a place in the watchmaking world. Serpenti is enchanting. It belongs firmly to the traditional bestiary of Ancient Rome and has long since been adopted by the Roman jeweler in countless multi-faceted and ever successful guises, as is once again brilliantly demonstrated by the new creations launched in 2016.

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